Santa Cruz Core Fitness + Rehab- Love making you feel better with customized self-improvement. Established only two and a half years ago by Jaimi Ellison, Santa Cruz Core Fitness + Rehab is a blooming new local business. Owner and founder Ellison had been through a traumatic bicycle accident in 2001 while riding down from UCSC. After being thrown 70 feet from the car she collided with, Ellison endured three surgeries and constant physical therapy. Rather than harbor spite at her condition, Ellison utilized her experience to become extremely pro-active about her health and physical well-being. Her former job as a personal trainer was the stepping stone to opening Core Fitness + Rehab. Ellison has formed a versatile team of personal trainers, acupuncturists, chiropractors, massage therapists, yoga instructors and dance teachers who cover all their specialties and more.