Personal Training
Fitness that works with your lifestyle, not against it
Our Personal Training sessions are more than just workouts—they’re pathways to unlocking your full potential. Are you prepared to transform your fitness goals into reality?
Why choose us?
High Quality Trainers
We pride ourselves on our team of highly qualified professionals who are not just passionate about fitness but dedicated to transforming lives. With advanced certifications and degrees in fields such as kinesiology, physical therapy, and nutrition, our trainers possess the expertise needed to guide clients towards their goals safely and effectively.
Personalized Programs
We take the time to understand each client's unique needs, limitations, and aspirations, crafting tailored training programs that optimize results while prioritizing safety and sustainability. No matter what your goals may be, our trainers are adept at adapting their approach to meet you where you are and propel you forward.
Integrative Facility
Our integrative approach means that alongside personalized exercise programs, our clients have access to a range of complementary services designed to address all aspects of health and well-being. Whether you're recovering from an injury, managing chronic pain, or seeking to optimize your nutrition, our clinic offers solutions tailored to your unique needs.
It all starts with an Assessment
The first step in CORE’s personal training is to schedule an initial health assessment with one of the highly skilled professionals at CORE, who will get your full health history and discuss your goals.
Our individualized programs are molded from the experience and knowledge of all of our practitioners, a knowledge base that produces timely and healthy results. Our most common assessments include:
- Initial Assessment: We provide consultations free of charge with the primary goal of determining the needs of the individual, this is our time to listen to you. Once we determine your functional state we design a program specific to the individual.
- Functional Movement Screening: An FMS is a valuable test instrument we use to interpret the body movement, posture, and range of motion results to translate into a recommended course of action. This process provides an injury-free path to a healthy and balanced fitness plan.
- Health Enhancement Assessment: Includes range of motion and muscle length testing as well as postural analysis. The HEA dives deeper into the issues of each joint in the body, not just movement patterns. Some exercises and soft tissue work may be done as well.
Choose Your Path
Sports Performance
At Santa Cruz CORE, we offer specialized programs that ensure optimal sports performance programs. Each person, and sport, has specialized needs and therefore require a specialized program. Our instructors will meet with you and assess your needs as an athlete. After, they will develop a specific plan especially designed to your needs.
Corrective Exercise
Our trainers are experts in Corrective Exercise, also known as therapeutic exercise, to help alleviate and fix the symptoms of sports-related or other types of injuries. Our goal is to help you overcome and stay injury free.
Weight Loss
While our goal is to make sure that you stay healthy during your specialized fitness plan, we also offer weight loss and nutritional counseling so that you lose the weight right for you in a healthy, efficient, and long-lasting way, while also maintaining muscle mass.
Personal, Partner, and Small Groups
Make your fitness journey as personal or shared as you like!
- Personal: One-on-one training with you and your trainer, matched just to your needs.
- Partner: Train with a friend, partner or family member to keep each other motivated. Work together with one personal trainer.
- Small Groups: Check out our CORE45 Classes, both virtual and in-person! Groups are 3-5 people, and offered daily. Circuit-style classes that rotate through different muscle groups.
Initial Assessment
We provide consultations free of charge with the primary goal of determining the needs of the individual, this is our time to listen to you. Once we determine your functional state we design a program specific to the individual. Your trainer is your partner, your guide, mentor and support system on your journey to optimal health and fitness.
Functional Movement Screening
A Functional Movement Screening (FMS). An FMS is a valuable test instrument we use to interpret the body movement, posture, and range of motion results to translate into a recommended course of action. This process provides an injury-free path to a healthy and balanced fitness plan.
Health Enhancement Analysis
The Health Enhancement Analysis includes range of motion and muscle length testing as well as postural analysis. It is a step up from the Functional Movement Assessment because it dives deeper into the issues of each joint in the body, not just movement patterns. Some exercises and soft tissue work may be done as well.
WE TAKE INSURANCE!
Corrective Exercises
In addition to personal training, Santa Cruz CORE trainers are experts in Corrective Exercise, also known as therapeutic exercise, to help alleviate and fix the symptoms of sports-related or other types of injuries. Our goal is to help you overcome and stay injury free. The first step to wellness is addressing current problems. Services include injury assessment. Click here to learn more about Corrective Exercises.
Sports Performance
At Santa Cruz CORE, we offer specialized programs that ensure optimal sports performance programs. Each person, and sport, has specialized needs and therefore require a specialized program. Our instructors will meet with you and assess your needs as an athlete. After, they will develop a specific plan especially designed to your needs.
Weight Loss
In today’s society, many struggle to attain and maintain their ideal body weights. While our goal is to make sure that you stay healthy during your specialized fitness plan, we also offer weight loss and nutritional counseling so that you lose the weight right for you in a healthy, efficient, and long-lasting way, while also maintaining muscle mass.
Client Testimonials
Frequently Asked Questions
Yes! We do accept insurance for many of our services, which may include personal training and corrective exercise. For a free benefits verification, give us a call at 831-425-9500.
Yes. Our personal trainers are passionate about helping understand your body’s needs, your fitness goals, and will be with you every step of the way. The best place to start is with a free consultation, or by scheduling a session.
It all depends on the individual. We can hep you create a training program that works for your schedule, body, and budget so that it is sustainable. We also offer memberships that allow you to save money the more often you train.
For personal training, wear clothes that you can move in comfortably! Gym shorts, yoga pants, breathable/quick-drying fabrics, and tennis shoes are great. We recommend keeping hair out of your face, and bringing a bottle to fill up on water while you’re here. We provide sweat towels, a water cooler, and good energy!
Meet Our Personal Trainers
Advanced Elite Specialists
Excelled in the industry for 12+ years | Possess advanced knowledge of body mechanice and nutrition science | Hanson Muscle Therapy Certified
Concentrations include Body Building, Nutrition, Sports Conditioning, Weight Management, Corrective Exercises, and Injury Rehabilitation among others. Our AES go above and beyond their time with you, researching and outlining an integrative health plan just for you with continued benchmarking.
CORE Pro Elite Trainers
10+ years of experience as personal trainers | Nationally and CPR Certified | Currently in the Santa Cruz CORE Mentoring Education Program
CORE Elite Trainers
CORE Master Trainers
5+ years of experience | Nationally Certified and CPR Certified | Completed the CORE Master Personal Training Educational Course
A Master Trainer is able to prescribe Home Exercise Programs as well as design personalized exercise programs to meet your specific needs, abilities as well as help you attain your fitness goals.
Do you live in the Santa Cruz or Watsonville area?
Call 831-425-9500 email info@santacruzcore.com mention this page to redeem!
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Jaimi Jansen has been working as a trainer for over 12 years. Her passion for health and wellness comes from her life as an athlete as well as her personal experience gained through her struggle with serious injuries sustained from an accident she had at age 18.
In order to understand the body so as to help herself and others, Jaimi earned a degree in Biochemistry through UC Santa Cruz and went on to become a Certified Nutritionist and Personal Trainer.
Certified through the National Academy of Sports Medicine, Hanson Muscle Technique, and as a massage therapist, she uses a combination of hands-on techniques and specific exercises to get her clients amazing results. She specializes in preventative medicine and has worked with not only community members, but college and professional athletes including NFL, NBA, & MLB.
In 2013 she was awarded the United States Associate of Small Business and Entrepreneurship Female Entrepreneur of the year. She continues to share her passion through the growth of her business and the formation of the nonprofit Santa Cruz CORE Foundation. Jaimi also started a video podcast during the pandemic, Zoom Around Town with Jaimi, to highlight other local Santa Cruz businesses. She also creates ongoing integrative health, wellness, and business content for the Santa Cruz CORE youtube channel.
Beau Jansen has been working as a personal trainer since 2003. As a U.S. Air Force Veteran he has gained valuable experience training Airmen to be physically fit and to overcome injuries.
He has worked with professional athletes, recreational athletes, patients needing rehab from surgeries, individuals seeking weight management, and those with aesthetic goals. He pays close attention to form, function, balance, and detail.
Beau challenges his clients to do their very best and his belief in his clients is demonstrated by the incredible results they are able to achieve. He walks his talk. Not only does Beau work to reach his body’s full potential by working hard in the gym but enjoys working to stay healthy and strong in the kitchen as well. He’s familiar with the old adage “You are what you eat!” Beau holds his clients accountable, provides resources and tech to maximize efforts, and takes the time to ensure they are working to reach their full potential.
In addition to his US Air Force background, Beau holds certifications from the National Academy of Sports Medicine, Precision Nutrition, Functional Movement Systems, and Hanson Muscle Therapy (HMT). With this combination, Beau is able to not only direct clients in how to move their body, but also provides manual therapy as necessary to release any trigger points that may be hindering the body’s ability to heal or perform. Working at Santa Cruz CORE since its inception he has built a training department and acts as Fitness Director. Not only does he educate clients but works with his colleagues to build the best team of personal trainers, corrective exercise, and performance specialists around. Watch Beau’s many educational videos and his ongoing series “Beau Knows” on our YouTube channel or click below!
Click above to watch Santa Cruz CORE Co-owner and Advanced Elite Specialist Beau Jansen in “Beau Knows”. Each week we’ll bring you a brand new episode jam-packed with helpful information that will feature the latest in nutrition, exercise, equipment, and anything else health-related.
In the video above, Beau coaches his client Jeremy during a personal training session. Beau challenges his clients to do their very best and his belief in his clients is demonstrated by the incredible results they are able to achieve.
Carlos Salas is the head personal trainer in Watsonville, and he has been a personal trainer for over 20 years. As an Advanced Elite Specialist, Carlos has advanced knowledge of body mechanics as well as extensive experience with nutrition counseling. He is certified in S.A.C CAN/USA Level 1, Crossfit Level 1, Active Isolation Stretch Therapy, Trigger Point, Pilates Reformer, Spin Cycle, and Functional Fitness Training.
With many years of experience as a physical therapist aid, Carlos specializes in pre and post-rehabilitation. His goal is to add life to people’s years, and years to their lives. When Carlos is not working, he enjoys exploring some of the best restaurants the Bay Area has to offer, and working on his house.
Hope Shelton is a NASM and Yoga Certified Personal Trainer with over 500 hours of training. She received her Bachelor’s in City and Regional Planning from Cornell University and her Master’s degree in Dance from Smith College. In addition, Hope is Certified by the School of Body Mind Centering where she studied a unique and powerful form of healing touch: Embodied Anatomy and Yoga, 2013, and Embodied Developmental Movement and Yoga, 2008.
Specialties: Hope helps clients develop a greater understanding of their physical form, needs, and strategies. Through education about body mechanics and greater body awareness, she supports lasting recovery and overall integrated wellness.
Hope has worked with various types of embodied experiences, including clients with MS, Parkinson’s, hip replacements, knee replacements, cancer, chronic pain, and frozen shoulders; just to name a few of the special needs she has learned from.
Her ideal client has a curiosity and willingness to try new things or is trying to make an overall change towards greater care of their bodies and honor their relationship with it. Clients who are interested in their quality of life into older age will appreciate Hope’s perspective, which is designed to motivate clients towards a life of vitality and resilience.
Outside of work, Hope teaches embodiment classes at local dance festivals, sings and dances, and enjoys doing land stewardship as a hobby and a lifestyle as she lives in the mountains. Hope is a passionate student of trauma and healing CPTSD.
Hope says: “Personal training is amazing because it is just that, personal and it meets you where you are. Each body has the same physiology and drastically different needs. It is an exciting journey to be on the path towards greater health and more vitality in your future.”
Gui Ferreira is from Brazil and has his B.A. in Physical Education. He has been working as a personal trainer, swim instructor, and weight lifting instructor since 2006 in Brazil and moved to Santa Cruz in 2013. Over the years he has worked in a number of different environments from top-notch gyms where he helped people meet their fitness goals and achieve optimal health, to offices where he has helped people learn exercises to avoid injury from sedentary or repetitive movements. Gui is a certified yoga teacher, and has been practicing and teaching for over 10 years. He is also passionate about capoeira, a Brazilian martial art that he began training as a teenager and continues to teach here in Santa Cruz and Monterey to both children and adults. Gui brings a depth of knowledge about fitness and a desire to help his clients find the balance of body, mind and spirit.
Abby has a degree in Athletic Training from SJSU, and is an ACSM certified personal trainer. Abby was a professional competitive mountain biker for 10 years during which she coached herself and developed skills in physical rehabilitation. She has been working as a certified athletic personal trainer for 5 years.
Abby specializes in sports injury rehabilitation and uses this approach to coach her clients’ strength and conditioning. She pays special attention to form and technique to help them facilitate previously inaccessible joint and total body movement and wellness. Abby’s ideal client is anyone who is open to learning about themselves through the tool that is exercise and movement while continuing down the path toward their health and wellness goals.
In her spare time, Abby loves to dance! Her study of West and Central African dance brought her to Congo Brazzaville where she met and learned from many amazing dance and drumming athletes.
Danny Stevens has been a personal trainer since 2006. He has worked with a variety of people including competitive athletes, people wanting to improve movement function and balance, and people looking to lose weight and increase strength. With a degree in kinesiology and a certification from the American College of Sports Medicine, he is equipped with the education and experience to help people achieve their fitness goals. Danny is available online only via our CORE One live program!
Fernando Diaz, Jr. earned his Bachelor’s of Science Degree in Kinesiology from San Francisco State University. He is a certified Personal Trainer by the National Academy of Sports Medicine, specializing in both functional and corrective strength training.
Fernando’s clientele includes individuals with a clear goal in mind and who are willing to put in the effort to achieve their goals. In his free time, he enjoys going to the gym or participating in any physical activity. He also enjoys keeping up with the latest headlines in sports and our ever-changing world. But even though he grew up in the Central Coast and spent four years living in San Francisco, he’s never been on the Golden Gate Bridge.
Alexssa recently graduated from CSUMB where she earned a Bachelor’s degree in kinesiology, with an emphasis in exercise science. She is ACSM-CPT and CPR/AED certified. Besides personal training, Alexssa has 8 years of experience coaching volleyball of all levels
Her ideal client is anyone that she can motivate and support to ensure that they are able to achieve their fitness goals. Alexssa is extremely passionate about fitness and hopes to always live an active lifestyle and inspire the same in others. She truly believes that exercise can benefit anyone in any walk of life.
Clarke earned his CAMTC Massage Therapist Certification at the California Holistic Institute in San Luis Obispo in 2019. His specialties include Deep Tissue Massage, Swedish, Trigger Point Therapy, Stretch and Release, and Reflexology.
Clarke is an ideal practitioner for clients who are committed to self-education and betterment. He is eager to learn everything he can from CORE’s community of healers and to use that knowledge to educate and help his clients.
In his spare time, Clarke enjoys playing bass and guitar, listening to music, and juggling. Some of his other interests include drawing, practicing penmanship, and the occasional larger art project.
Samantha brings a powerful blend of technical expertise and holistic coaching to her work as a NASM Certified Personal Trainer. With over four years of experience in the fitness and wellness industry, she specializes in women’s fitness, functional strength training, boxing and kickboxing conditioning, mobility and flexibility training, and cycle-synced training. Her background spans boxing, kickboxing, yoga, Pilates, and group fitness instruction, and she’s continually expanding her knowledge in functional movement, biomechanics, and women’s health.
What sets Samantha apart is her unique foundation in personal transformation and embodiment coaching. Before stepping into the fitness world, she guided clients through deep self-love and empowerment work—an approach she still weaves into every training session today. Her philosophy blends strength, mindfulness, and body awareness, helping clients feel not just physically capable, but truly powerful, confident, and connected to their bodies.
Samantha works best with clients who are ready to make lasting change, whether they’re completely new to fitness or looking to reignite their motivation and discipline. She’s passionate about supporting women who want to feel strong, empowered, and aligned, while finding balance between performance and genuine self-care.
When she’s not training clients, you’ll find Samantha hiking with her dogs, boxing, dancing, writing music, or expressing herself through art and movement. She’s committed to living an active, mindful, and creative life, while inspiring her clients to do the same.
Jade is NASM certified, and is currently studying kinesiology at Cabrillo College. She specializes in weight lifting, HIIT, and cross-country running. Jade is excited to develop her skills and techniques she learned from school, working with a variety of clients and their needs. In her personal life, Jade spends her time making art, welding, and making metal sculptures. She also loves going to the gym, cooking healthy recipes, reading, and soaking up sun at the beach.
Grant Jackson is a former collegiate thrower; along with his success on the field, he excelled in the classroom. He graduated with an undergraduate degree in exercise science and completed his master’s in sports science and analytics with the highest honors.
His extensive work with the athletic population at his university led him to obtain his personal training certification. Acquiring his National Academy of Sports Medicine accreditation shows that his exercise knowledge ranges from rehab to sports performance.
Grant has taught classes that range from Motor Learning and Motor Development to weightlifting.
Testimonials
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