Santa Cruz Core Founder
Jaimi Jansen
Jaimi’s Story
I grew up in Santa Cruz, California, where the ocean meets the redwoods. At age 5, I started playing basketball and soccer and since as far back as I can remember, being an athlete was part of my identity. I learned to really value sportsmanship, team building, and having a strong, active body. I was also ambitious and quick-witted, with big dreams.
I attended UC Santa Cruz to study biochemistry and during my first season of college basketball, I tore my ACL. I started a rehab program for my knee, but I would later learn that this was just the start of my journey of injuries and recovery.
One day while I was riding my bike on campus, I was hit by a car. I was found laying 70 feet from where the car had struck me. I had traumatic brain injury, over 100 stitches in my left foot, as well as a knee and shoulder surgery as a result of the incident. The event was very significant in my life and little did I know at the time how instrumental it would be in my future career path.
During the recovery period, I travelled from place to place for therapy appointments. I was frustrated at having to communicate the same story of my health over and over to different health practitioners. The time and energy it took was taxing on my body and my spirit. I dreamt of a place I could go where everyone I needed to see was under one roof. I recognized this opportunity and decided to take action. In 2009, at the age of 26, I became a personal trainer and decided to open an integrative wellness center called Santa Cruz CORE Fitness + Rehab.
Through my personal experiences and challenges, I have been able to learn how to be a better personal trainer and the importance of effective communication between my healing practitioners. Santa Cruz CORE embodies this. We have it all under one roof and we have something for everyone, wherever you are on your journey to wellness. Join me and our community in reaching your goals, dreaming big, and achieving optimal health. I have found that the greatest healing comes when we reach our highest potential.
Professional Bio
Jaimi Jansen is Founder & CEO of Santa Cruz CORE Fitness + Rehab. As a result of a bike accident 10 years ago, she started as an early adopter of the integrative wellness model. She now runs 3 locations that have evolved into a medical company and practice management company. She provides business consulting, management education, marketing solutions, leadership skills, practitioner education, and workplace wellness services.
As a wellness advocate, Jaimi has been recognized nationally as Entrepreneur of the Year (2013 USASBE) and has started consulting, bringing her talents to the wellness industry and beyond. She is currently working with physicians, other medical and business professionals to improve their marketing, business development and organizational skills. Jaimi helps fellow visionaries leverage their time and talent to achieve their goals, and she finds that the greatest healing has come when individuals reach their highest potential.
Jaimi holds a BS Biochemistry and BA in Community Studies as well as certificates in nutrition, corrective exercise, and manual therapy modalities.
Listen to Jaimi’s latest radio appearance below!
Accolades and Certifications
2019 Best Nutritionist in GoodTimes Best Of
2019 Best Life Coach in GoodTimes Best Of
COO of Rapid EZ Approach Wearable Technology
ALF Educational Institute Award
Co-Founder Mission Biomedical Scientific Inc
MindBody Visionary 2018
2018 Top 10 Best Teachers on Lessons.com
Metabolic Sensor Chief Marketing Officer 2018-2019
Chief Marketing Officer: Sense of Belonging 2019 – Technology Startup
Mentioned in Women’s Health Magazine
Published on LiveStrong Website
2009-2013 Best Personal Trainer Goodtimes Santa Cruz
State licensed massage therapist
Certified Personal Trainer
National Academy of Sports Medicine (NASM) Certified Personal Trainer
NASM Corrective Exercise Specialist 2012
2012 Hanson Muscle Technique Certification (HMT)
2009-2010 Best New Business Goodtimes
2009-2012 Best Personal Trainer Santa Cruz Weekly
2009-2010 Best New Business Santa Cruz Weekly
CPR AED Certified
2009-Current President and Founder Santa Cruz CORE Fitness + Rehab
2009-2014 Pro-Elite Trainer Santa Cruz CORE Fitness + Rehab
I am More Than What You Sea – Keynote Speaker
Kickboxing Academy Guest Speaker, 2019
Event Santa Cruz Sponsor Guest Speaker, 2019
FMS Level I Certified
FMS Level II Certified
SFMA Certified
Roc Doc Rock Taping Expert
Writer santacruzwaves.com
Guest Speaker 2013 Santa Cruz Chamber of Commerce
Certified Health Coach
Nutritionist
BS Biochemistry UCSC
BA Community Studies with Honors UCSC
HMT Certified 2012
2009-Current Pro- Elite…..
1st Place China Peak Enduro Race in Age Group Intermediate Riders 2013
USASBE Entrepreneur of the year 2012
Certified Ergonomist
2014 Central Coast Business Competition Finalist
Cabrillo College Class Teacher
UCSC Business Partner
BS University of California Santa Cruz with Honors
2004 UCSC Deans Award in Biochemistry Research
BA Univiersity of California Santa Cruz with Honors
Whether you are an athlete seeking to improve your performance, a pregnant mother-to-be, rehabbing an injury, post surgery, wanting to increase flexibility or lose weight, we are here to partner with you on your path. We develop personalized programs to ensure you get what you need. Practitioners all meet weekly to keep abreast at current athletic trends. We interrelate to each other about the progress on our clients.
– Jaimi Jansen, Santa Cruz CORE Founder
Special Opportunity! Work with the founder.
Jaimi Jansen is an award winning Personal Trainer and Nutritionist as well as a serial entrepreneur, business coach, and public speaker.
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What Jaimi’s Clients Are Saying…
I have been impressed from my first phone call to core. The initial assessment appointment was so thorough and Jaimi addressed all of my needs.
– Kathy H.
Jaimi and her team have way surpassed my already high expectations. Truly the most comprehensive personal training program I ever took part in. Love the combination of well being and results.
– Steven V.
I honestly don’t have any joint pain, my knees have always been the worst and with the routines Jaimi has me doing I now have balance and strength in my joints. I have no knee pain whatsoever!
– Todd S.
I have been going to Core for a few years now. Not only has the Core staff helped me with pain management and fitness goals, including methods from chiropractic to massage, excellent personal training to Vasper (an exercise machine that works systemically to improve fitness and increase healing) they have stood by me through a serious injury that paused my life for over a year. Jaimi Jansen, the owner, has personally taken her time to talk with me and understand what it has been like. She has not just empathy, but decency. She has tried to help me financially to be able to get the continued help and services I need to get healthy again and to stay healthy. Without her and her husband Beau (who is the best trainer I have ever worked with and I was a college scholarship athlete), I would likely be stuck in injury and pain, and with no fitness goals in sight. (https://chipedge.com/) I am very grateful for all they have done for me, for their forgiveness and understanding when I was at my worst, and all they continue to do to help others live a pain free and happily active life. Thank you Jaimi, Beau, Dr. Ryan, Jay, and all the Core staff who make such a difference every day.
– China P.
