Santa Cruz resident Joshua Mezher was working his way through college as a flower trimmer when he came up with an idea for an electric shears where the user could select the width of the blade for the job. His company is Hydrogarden Industry Innovations. Simon Cassar of Watsonville, who invented a broom that he […]
Jaimi Ellison, owner of Santa Cruz Core Fitness, named Woman Entrepreneur of the Year
Three and a half years of hard work is paying off for personal trainer Jaimi Ellison, with the U.S. Association for Small Business and Entrepreneurship naming her its 2013 Woman Entrepreneur of the Year. A San Lorenzo Valley native and a UC Santa Cruz grad, Ellison will pick up the award in San Francisco on […]
‘Willpower Instinct’ author Kelly McGonigal explains how to take control
Kelly McGonigal, a psychologist who teaches one of Stanford University’s most popular courses, has an explanation for why people who feel guilty about eating too much, drinking too much, or spending too much find it hard to change. It’s the “what-the-hell effect.” … During a networking session on accomplishments, Jaimi Ellison of Santa Cruz Core […]
Santa Cruz Chamber women consider Gen Y
Jaimi Ellison got excited when one of the speakers at the Santa Cruz Chamber Women in Business conference announced the topic for a leadership exercise: How to attract women under 30 to the organization. Ellison, 28, was the youngest in the room. “It was a really smart way to run that day, asking members how […]
Personal trainer opens one-stop fitness center
As a student at UC Santa Cruz, Jaimi Ellison was hit by a car while riding a bike and had to undergo months of rehab. “It made me appreciate my health,” she said. The experience led Ellison, a biochemistry and community studies major who grew up in Felton, to become a personal trainer. At 27, […]