CORE BLOG

Three and a half years of hard work is paying off for personal trainer Jaimi Ellison, with the U.S. Association for Small Business and Entrepreneurship naming her its 2013 Woman Entrepreneur of the Year. A San Lorenzo Valley native and a UC Santa Cruz grad, Ellison will pick up the ...

Kelly McGonigal, a psychologist who teaches one of Stanford University's most popular courses, has an explanation for why people who feel guilty about eating too much, drinking too much, or spending too much find it hard to change. It's the "what-the-hell effect." ... During a networking session on accomplishments, Jaimi ...

The team at Santa Cruz CORE Fitness+ Rehab an integrative wellness center, celebrated their third anniversary on Saturday, June 30th and donated 100% of the grand prize raffle proceeds  to Second Harvest. The action-packed afternoon was filled with informative demonstrations by Santa Cruz CORE staff and amazing music by Mr. ...

  Aerobics Instructor (Tie): Jaimi Ellison and Lee Pate These leading aerobics ladies, Jaimi Ellison and Lee Pate, are renowned throughout the county for conducting challenging and satisfying routines in a fun and friendly environment. Jaimi Ellison founded Santa Cruz CORE Fitness + Rehab back in 2009. She plays upbeat ...

Santa Cruz Core Fitness + Rehab- Love making you feel better with customized self-improvement. Established only two and a half years ago by Jaimi Ellison, Santa Cruz Core Fitness + Rehab is a blooming new local business. Owner and founder Ellison had been through a traumatic bicycle accident in 2001 ...

Jaimi Ellison got excited when one of the speakers at the Santa Cruz Chamber Women in Business conference announced the topic for a leadership exercise: How to attract women under 30 to the organization. Ellison, 28, was the youngest in the room. "It was a really smart way to run ...

As a student at UC Santa Cruz, Jaimi Ellison was hit by a car while riding a bike and had to undergo months of rehab. "It made me appreciate my health," she said. The experience led Ellison, a biochemistry and community studies major who grew up in Felton, to become ...